Rich Pins are a vital part of getting your pins seen through Pinterest SEO. They give Pinterest more details about your posts and pages, some of which are used in search filters on Pinterest.
Without Rich Pins, you could have a much harder time growing traffic to your website through Pinterest.
Find out what you can do with Rich Pins in this episode of Graphics for Traffic in 60 Seconds.
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Read It: What Rich Pins do on Pinterest
In this episode of Graphics for Traffic in 60 Seconds, you’re going to learn how Rich Pins boost your visibility on Pinterest.
Rich Pin data is searchable on Pinterest. That means Pinterest uses this information to display your pins in search results.
Your Rich Pin description will be on every instance of your Pin, so even if someone changes the text you have in the regular Pin description, you’ll still have a keyword-rich description available through Rich Pins.
This makes Rich Pins essential to good Pinterest SEO.
Besides adding a universal title and description, Rich Pins can also include pricing and out of stock information for products and ingredients and diet-friendliness for recipes.
Some searches, mostly with recipes, are highly filterable on Pinterest, which means if someone searches for paleo diet recipes that contain a certain ingredient and take 30 minutes to make, your Rich Pin data will tell Pinterest that your recipe fits this filter.
This helps your content be found by an audience who is most likely to stick around for more.
People are also able to search specifically for products, so your product Pins will be found by people looking to buy.
And finally, you can also allow iOS users to download an app straight from Pinterest by using an app Rich Pin.0