Did you know that Pinterest is technically not social media? This platform is different from Facebook, Twitter, or Instagram, the other heavily visual platform.
In this episode, I’ll break down the one thing that makes Pinterest different from all these other social media sites that its often lumped in with.
Read it: What Pinterest really is and why it’s so great for content creators
Let’s talk about what Pinterest really is and why it’s so great for bloggers and other content creators in this first episode of Graphics for Traffic in 60 Seconds.
The first thing you need to realize about Pinterest is that it’s technically not social media, even though it’s often categorized as such.
Pinterest is actually a social bookmarking search engine.
This means you won’t have to spend time doing things like liking and commenting to keep your followers engaged like other social platforms.
Most people use Pinterest to search for ideas, making it an amazing platform for bringing traffic to your content.
You can easily create and share visual links to any type of web page or product and other Pinterest users can share them as well.
Since Pinterest is a search engine, much like a visual Google, this means you need to use tactics like creating content around keywords that people are searching for Pinterest.
That’s much easier to work with than trying to build and interact with followers on other social platforms like Twitter or Instagram.0