Why descriptions on Pinterest are so important

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Descriptions tell Pinterest what it needs to know to help your Pins show up when people are looking for related content. This week’s episode explains the role descriptions play in getting your Pins found and what you can do to make sure Pinterest can properly understand your content.

Read It: Why you need to use descriptions on Pinterest

Pinterest is a search engine.

It needs to know what searches your Pins relate to so it can recommend them to other users.

Though Pinterest can technically read the text on your images, that’s not enough information to tell it about the context of a link.

Since Pinterest pays attention to visuals to most, your Pin could get lumped in with a bunch of similar-looking Pins that actually have nothing to do with your content.

This is where descriptions come in.

Descriptions tell Pinterest what your Pin is really about.

A blank description or a description without proper keywords won’t help your Pin get found in search results.

You can add keywords for Pins in 3 places: Your Pin title, your Rich Pin description, and the regular Pin description that you can enter each time you create a Pin.

The Pin title and Rich Pin description can be set on your website with your SEO plugin

You can set a default Pin description for everyone to use by editing the HTML code for the image or through a WordPress plugin such as Tasty Pins.

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