A business account on Pinterest will get you access to certain features that only business accounts can take advantage of, like analytics and Pinterest ads.
In this episode of Graphics for Traffic in 60 Seconds, I explain the most important of these benefits.
Read It: You need a business account on Pinterest
This is Graphics for Traffic in 60 Seconds and in this episode, I’m going to explain why you need a separate business account on Pinterest rather than using your personal account.
You need to create an account specifically for your blog or business so you build a more focused audience.
This should be a business account, which provides you with a wealth of tools that aren’t available on personal accounts.
The first of these is website verification, or Claiming as Pinterest calls it, which you also need in order to use some other Business Account features.
You can also connect and claim Instagram, Etsy, and YouTube accounts.
Once your website is claimed, you can also enable Rich Pins, which add additional searchable information to your pins through meta tags on your site. You can use Rich Pins to show extra information for articles, recipes, products, or apps.
Business accounts get access to analytics and audience insights, which can help you understand what content is performing well for you on Pinterest and the type of audience you attract.
You’ll also be able to create an Ads Manager account, which you can use to find popular keywords to target in names and descriptions for your boards and Pins.0