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This episode of Graphics for Traffic in 60 Seconds takes you through 3 common Pinterest marketing mistakes, especially among beginners but often by people who should probably know better, too!
Avoid doing these three things and you’ll be able to focus on things that will actually improve your growth through Pinterest.
Read It: 3 common Pinterest marketing mistakes
Let’s talk about 3 common mistakes people make when using Pinterest here on Graphics for Traffic in 60 Seconds.
1. Trying to collect every follower ever
First up is follower hoarding.
This is when you try to collect as many followers as possible, regardless of their interests.
Having the right followers is so important because Pinterest uses them to judge if your content is worth recommending to users who aren’t following you.
Focus on quality over quantity when it comes to followers.
2. Paying too much attention to Monthly Viewers
The next mistake is gauging success by Monthly Viewers
Monthly viewers counts anyone who simply loads any pin you share, even if they just scroll past it. This includes pins from other websites.
Because of this, it’s not a good indicator of how well your site is performing. Instead, pay attention to your domain analytics.
3. Not pinning enough of your own content
Finally, lots of Pinterest users mess up by not sharing enough of their own content
Sharing content from others can help build your account, but Pinterest wants to see you sharing pins from your verified website, too.
It shows that your website is active and how your followers react to it helps Pinterest understand the value of your content.
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